Step-by-step

Step 1: Carry out a Market Gap Analysis on your territory

Every territory is different. You first need to understand your buildings, your homeowners and your local – regional – national stakeholders and services they provide to be able to identify a market gap in your territory. You might realise that a one stop shop you want to set up already exists or that some actors provide excellent services to homeowners and you just need to complement them and bring everyone under the ‘same roof’.

INNOVATE – market gap analysis – template

This set of working documents is a practical guide to help you in the best way possible to carry out a market analysis. The word document is meant to describe the process while the excel worksheet is more for data collection and analysis. As you progress through the steps, you will need to move from one document to another. At each stage, we provide some useful information for the proper conduct of this analysis. We try to be as structured as possible to guide you through the process, but also to facilitate the compilation of the data.

Step 2: Build a Local Development Plan

A local development plan (LDP) is an operational document which defines all the steps and required conditions to meet the goal beforehand delimited – set up of a one stop shop for home energy renovation. It is based on the conclusions of your market gap analysis. Several different ways or scenarios can lead to the setup of a one-stop-shop which, itself, can have different forms. You can therefore develop several LDPs which can be presented to and discussed with your colleagues, local stakeholders and even homeowners before you make your final choice.

Step 3: Develop your business model and business plan

We have identified four different business models –each having different ambitions, pros and cons. If you are starting, you may choose the Coordination Model. If market actors are reluctant and you have some money to invest, develop your own OSS. Find out whether homeowners & suppliers are ready to pay for your service and if yes, how much.

Additional reading

Step 4: Use existing or develop new financing schemes for home energy renovation works

Find out what financing solutions your target groups already have. Find out whether you need to develop your own financing solution to help your target groups finance the renovation works. New solutions are needed for people who cannot access bank loans. OSS should provide financing because when banks’ offer is insufficient (e.g. duration of loans is too short, they are too expensive). OSS can provide long term loans and take into account generated energy/financial savings. Sometimes, one target group = one financial solution, you cannot create a ‘silver bullet’ that will work for all.

Step 5: Create key partnerships with local authorities and stakeholders

These can have different forms which are presented in the template below. Reflect on the level of involvement today and in the future of actors on your own territory.

Step 6: Launch your one-stop-shop, communicate to and engage with homeowners

This section is currently under preparation. Please check this page regularly in order not to miss out on this information.

Step 7: Manage the energy renovation projects

This section is currently under preparation. Please check this page regularly in order not to miss out on this information.